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Gold's Gym Director, Franchise Development in Dallas, Texas


To grow Gold’s Gym franchise footprint in the United States by recruiting highly qualified franchise candidates for single and multi-unit franchise development. The Director of Franchise Development will oversee all elements of lead generation and take candidates through a mutual Discovery Process, managing all activities from initial contact to the issuance of a Franchise Agreement. This position makes effective use of leads generated from their existing network, various franchising marketing channels, referrals developed from existing franchisees, and industry sources to identify qualified targets. In addition, this person will be responsible for working with legal to negotiate the franchise agreement, prepare various disclosures, and close the deal, leading to the development of a gym. This individual will play a key role in creation of the strategic development plan that leads to growth with new and existing franchisees.


  • Capable of setting a strategic vision, achieving it and encouraging new ideas and innovative thinking.

  • Lead the development and execution of overall franchise sales plans.

  • Work with marketing department to develop appropriate sales support materials while understanding trends for franchise selling.

  • Responsible to adhere to federal, state, and local laws pertaining to franchise sales and disclosure information.

  • Attend franchise trade shows to learn of current franchising trends and to develop new business prospects. Stay current with industry trends in the area of franchise sales, as well as with the International Franchise Association.

  • Set sales strategy by partnering with internal and external groups and using a combination of efforts to include benchmarking competition, updating value selling and points of differentiation.

  • Communicates effectively the objectives and goals of the organization and has a willingness to listen to the ideas of others

  • Ability to motivate others

  • Effective communication skills including group presentations, written and oral.

  • Strong team management skills. Engages on difficult issues and works quickly to resolve them.

  • Strong financial analysis skills. Ties strategies and planned actions to results.

  • Ability to counsel perspective franchisee’s on business planning, including ROI and breakeven analysis

  • Combines a confident, self-starting, high performance orientation with a track record that reflects a proactive attitude.

  • Enjoys meeting with major customers, personally networking within the industry during the normal course of business and at industry events.

  • Project management skills including organizing, multitasking, and budget reconciliation.

  • Travel required 50%+

  • Position is based in Dallas, TX


  • College Degree (BS/BA) is required, and a degree in Marketing, Advertising, Public Relations, Fitness or Business Administration is preferred.

  • Five (5) years’ experience in Senior Level/Corporate or multi-unit responsibility.

  • Five (5) years’ experience in Franchise Sales, ideally in a franchise system that requires a $1,500,000+ initial investment by the Franchisee.

  • Experience selling Area Development Agreements and multiple Franchise Agreements.

  • Prior experience in leading franchise recruitment/sales withstrong knowledge of franchise lead generation methods

Job ID2019-23011

LocationGold's Holding Corp

Job RegionCorporate